about us
HealthAffinityResearches a market research company specializing in the pharmaceutical sector, founded in 2005, based in Bogotá and operating in four Latin American countries.
Our operation is focused on all industries that have products aimed at health care:
Prescription Medications: Bio-technological and pharmaceutical laboratories. HAR has covered pathologies in all medical specialties: acute, chronic and high cost.
Products / Over-the-Counter Drugs: Industries for medicines and health care products.
We accept the International Code ICC / ESOMAR for the practice of Market Research and Data Analysis.
We are followers of EphMRA and INTELLUS to be at the forefront of market research practices aimed at bio-technological, pharmaceutical and health care products.
team har
Constituted by research experts from primary and secondary sources who persistently think about what is happening in the supply and demand of the health market, consequently trained to solve the challenges of their clients.
Medical Address
PROFILE: Medicine, Oncological Radiology, Neuro-radiology, Breast Image, Epidemiology, Clinical Studies Directorate (U. Nacional, Boston U., Harvard U., Yale U.)
Pharmaceutical Marketing Management
PROFILE: Consumer Psychology, Marketing, Pharmaceutical Market Research, Market Intelligence (MBA U. de los Andes, Georgia U., PRC)
Analyst Team
PROFILES: Consumer Psychology, Marketing, Systems Engineering, Statistics, experience in qualitative and quantitative methodologies, analysis of primary and secondary sources, SPSS, SQL, PBI
Field Work Team
PROFILES: Consumer Psychology, Marketing, experience in interview moderation, moderation of groups, contact-center, on-line
Administrative team
PROFILES: Administration, Human Resources, Finance, Legal, Technology Support